Strega and advertising
Surf through the images here above and study in depth the history of our company and its ancient origins.
Discover here the weight of Strega Alberti in Italian Advertising and cinema of the last 150 years.
Strega has always been an unusual company and has since the beginning experimented with the media.
In the 60’s During the “Carosello” program on television the commercials were run featuring Sylva Koscina and the slogan:"Il primo sorso affascina, il secondo Strega” before that we fondly remember the radio commercials of the 30s.
With the dawning of the 21st century the company has invested in a very determined way in the internet.